How to improve your AI visibility and get free mentions in ChatGPT with Era®

How it works: we run a wide range of synthetic prompts covering your market, and simulate real users using the interface of all major AI chatbots to collect real data of their responses and mine insights about whom and why they recommend. Based on that, we provide actionable analytics and publish AI-optimized articles on autopilot.

So you completed the onboarding, paid the subscription, now what?

First of all, we recommend collecting a few days of data before starting to act on it. In the meantime, you can solve fundamental technical obstacles that may limit information from your website from being crawled.

Step 0: Technical Optimization

Some people claim that adding llms.txt was the only thing that kept them away from 1st ranking in ChatGPT. They are, of course, full of shit. While llms.txt is not a silver bullet, the technical structure and accessibility of your website is a real thing.

You don't want to accidentally block OpenAI's crawler from reading your website, or confuse AI agents with messy headers and sitemap—that's why it's important to keep your robots.txt, llms.txt, JSON-LD schema, HTML structure, and a few other factors in good shape: full, readable, and up-to-date.

Luckily, Era® checks them all for you and generates corrected files, or tells you where to look for potential issues. For this, just go to the "Technical Optimization" in the sidebar and follow your report.

Step 1: Know Your Visibility

"If you can't measure it, you can't manage it"

• The first tab in Analytics, Visibility, serves as a gauge—here you can find your current standing on Visibility, Ranking, and Share of Voice, see distribution by models, and benchmark yourself against the market.

• Without these metrics, you're flying blind and can't even tell if what you do is helpful or damaging to your visibility. But with them, you can get transparent feedback on what works, and do more of it.

• While not directly actionable, we recommend keeping an eye on them to track the results of your work and find new signals if market moves (a competitor surged up, one of the providers changed their indexing, etc.)
  
  

Content

If we go back to AI Visibility 101, LLMs may know about your brand only in one of two ways:

• It's either contained in the training corpus

• Or it was found with the help of the search tool

Unless your brand is old and established, it is unlikely to have enough mentions in the training data, hence it will be freshly searched in the content on the internet. (In practice, AI assistants almost always use search to provide the most up-to-date information.)

Love it or hate it, but content is still the king, and if you want to be more visible, publishing more content is the biggest leverage you currently have (unlike SEO, AI agents DGAF about backlinks, and instead prioritize the body of text and what it actually says about you).

All the content is not made equal, and if you think you can just spit out 1000 AI-generated articles and be golden, you're on the sure way to disappointment.

AI agents prioritize content by the authority of the domain where it's published and the complexity of getting there. This creates the following hierarchy:

1. (High DA 3rd-party) Media (PR), Wikipedia, Reddit communities, YouTube vlogs, social media

2. (Low DA 3rd-party) Independent blogs and review websites

3. (1st-party) Your own blog and the website, social accounts

Era® can help you identify the most impactful opportunities for publishing your content, including both platforms and topics that will make AI agents want to cite it.

Step 2: What to post

If you check the Prompts tab, which shows all 200 daily responses, and click on any of them, you will see the "Hidden search queries". These are the search queries that the agent breaks down the user prompt into to further use for finding content.

Therefore, these are the most critical keywords you need to optimize your content for, written in the exact language AI agents will use when searching for an answer.

You don't need to pick them one by one; they are all conveniently collected in the Keywords tab, together with their frequency, complexity, your and competitor's mentions, and category.

You can use them to generate content manually, access through API for your content pipeline, or use them to seed Era®'s automatic content engine.

Keywords + Prompts should serve as your source of inspiration on what to post.

Step 3: Where to post

As I mentioned earlier, you can and should post the content in your blog, as this is the lowest effort channel, which can pull you from the ground to basic visibility by providing AI bots with all the necessary information about your brand and offering.

But if you want to go further, you need to find relevant 3rd-party sources. The Citations tab helps to do that by:

1. Showing your and your competitor's current state on the citations

2. Most cited platforms (you can filter out owned sources)

3. Specific articles/posts/subreddits being cited

4. Mentions of a specific competitor by clicking on him
   
   

Having this information, you can quickly identify opportunities:

• Platforms where you're underrepresented

• Subbredits to pay attention to

• Ideas for articles to host yourself

• Long tail of sources that may be overlooked but are easy to get

• High-impact articles to be placed in with the help of PR or partnerships

• Mentions that work well for your competitors to replicate 1:1

• Wasted efforts on media that you've been creating with no clear benefit (for example, unindexed platforms—X and Telegram do not allow crawling, so you may go slower on publishing yet another post)

...and more.

Step 4: Control the narrative

Congrats! If you did everything right, the AI models should start talking about you. But what do they say?

• In the Sentiment tab, you can see the distribution of positive and negative mentions, highlighted Pros & Cons, brand attributes and values, and if you see outdated or plain wrong information, you can push the new message out.

• In the Competitors tab, you can have a deep dive into your competitors, their ranking, where they're mentioned, and what works for them.

• The Platforms tab provides a breakdown by 4 AI assistants you chose to track, so you can monitor each provider individually over time and surface potential problems.
  
  

Step 5: Content on Autopilot

Era®'s analytics provides you with tools to inform your content strategy and increase your visibility, but if you want to go a step further, or you don't have time to create content yourself, we can also automatically publish content in your blog:

1. We use our analytics, keywords, and prompts to generate a content plan answering the most common and long-tail queries of AI agents.

2. (Only once) You provide us with the knowledge base about your product, tone of voice, and preferred graphics style reference.

3. You integrate your blogging platform (we support all major providers like WordPress, Webflow, Framer, Ghost, and whatnot).

4. We perform deer research and join it with your KB to generate high-quality articles that are optimized for AI-readability (small paragraphs, bullet points, HTML tables, etc) but at the same time aren't detected as AI slop.

5. We publish them every day on autopilot, according to the content schedule.

Go to the Content menu in the sidebar to get started with it.

Step 6: Grow a content team in-house or work with agencies

If you're not a two-person team but a bigger enterprise that has a priority and budget to compete for the top-5 ranking in the hot niches, you will end up either building a content team in-house or working with agencies that can do higher-impact and more manual work:

• Curate communities on Reddit

• Do PR with reporters

• Work with YouTube influencers

• Get paid mentions in the blogs and newsletters

• Do research and write original insights

As you can guess, these are all heavily manual tasks that AI can't automate (yet). If you need recommendations for agencies, we have a list of verified partners we work with in the Partners menu.

Step 7: Scale to new markets

As your brand grows, you may want to pay closer attention to specific local markets and languages, not only your global brand. But how does it affect your AI visibility?

• When AI agents perform a search, they pass IP location information to the search engine—Era® covers it for you by providing location proxy Regions you can select and customize

• (The biggest factor) The user prompt language defines which sources and which content will be cited, as AI bots give preference to the native content over translation. So, if you want to appeal to Korean users, you need to analyze prompts and publish content in Korean. Once again, we have your back here, and you can easily specify your Language of choice in the settings.

Localized online presence with content tailored for the specific countries can become a real leverage, as the competition there is usually much weaker.

Step 8: Profit

If you take the opportunity in hand seriously, and create a steady content pipeline, adjusting for market movements and source importance rebalancing, you can easily get in the top-5 recommended brands in your category, and capture the attention of 1 billion monthly users in ChatGPT alone.

As a result, you get an unlimited flow of free prospects landing on your page, who are not only qualified but also pre-warmed to buy from you, as the brand ChatGPT researched and decided to trust.

Signing off,
Ole, CEO of Era®