Terms of service
These Terms of Service (“Agreement” or “Terms”) constitute a legally binding contract between Slise Inc., a Delaware C corporation (“Company,” “we,” “us,” or “our”), and the business entity or organization accessing or using the Era® platform and related services (“Customer,” “you,” or “your”). By creating an account, accessing the Platform, or authorizing payment, you represent that you have the authority to bind your organization to these Terms.
These Terms apply exclusively to business customers. The New Era® of Shopping is not offered to consumers or individuals acting outside the scope of a trade, business, or profession.
1. Definitions
For the purposes of this Agreement, the following terms have the meanings set forth below:
• “Platform” means the Era® software-as-a-service application, analytics dashboards, APIs, and any related tools made available at era.shopping or through designated integrations.
• “Services” means the GEO (Generative Engine Optimization) and AI visibility analytics services provided by the Company through the Platform, including any content publication features described herein.
• “Subscription” means a recurring paid plan (monthly or annual) that grants Customer access to the Platform.
• “Customer Data” means any data, information, or materials submitted to or processed by the Platform by or on behalf of the Customer.
• “Customer Marks” means the Customer’s trade names, trademarks, service marks, logos, and branding materials.
• “Published Content” means any text, metadata, schema markup, AI-optimized descriptions, or other content that the Company may generate and publish, at the Customer’s request or as part of the Services, to the Customer’s website or digital properties.
• “Authorized User” means an employee, contractor, or agent of the Customer who is authorized to access the Platform under the Customer’s account.
• “Sanctioned Country” means any country or territory subject to comprehensive sanctions programs administered by the U.S. Office of Foreign Assets Control (OFAC), the U.S. Department of State, the United Nations Security Council, the European Union, or any other applicable governmental authority.
2. Account Registration and Eligibility
To access the Platform, you must register for an account and provide accurate, current, and complete information. You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account. You must promptly notify us of any unauthorized use of your account.
You represent and warrant that: (a) you are a business entity or acting on behalf of one; (b) you have the authority to enter into this Agreement; (c) your use of the Platform will comply with all applicable laws and regulations; and (d) you are not located in, incorporated in, or operating from a Sanctioned Country, and you are not a Sanctioned Person as defined in Section 3.
The Company reserves the right to refuse registration, suspend, or terminate accounts at its sole discretion.
3. Sanctioned Countries and Restricted Persons
3.1 Eligibility Restriction
The Platform and Services are not available to: (a) any individual or entity located in, incorporated in, or ordinarily resident in a Sanctioned Country; (b) any individual or entity listed on any sanctions list maintained by OFAC, the UN Security Council, the EU, or other applicable authorities (each, a “Sanctioned Person”); or (c) any individual or entity owned or controlled by, or acting on behalf of, a Sanctioned Person.
3.2 Customer Representations
By registering for and accessing the Platform, the Customer represents and warrants, on an ongoing basis throughout the Subscription term, that:
• it is not located in, incorporated in, or operating from a Sanctioned Country;
• it is not a Sanctioned Person and is not owned or controlled by a Sanctioned Person;
• it will not use the Platform or Services to conduct or facilitate transactions with any Sanctioned Person or Sanctioned Country; and
• it has implemented reasonable internal controls to ensure that access to the Platform is not granted to Authorized Users located in Sanctioned Countries.
3.3 Customer Liability
The Customer bears sole and exclusive responsibility for ensuring compliance with all applicable sanctions laws in connection with its use of the Platform. The Company does not systematically verify the physical location of individual Authorized Users. Accordingly, if any access to the Platform originates from a Sanctioned Country or involves a Sanctioned Person — whether or not such access was authorized by the Customer — the Customer assumes full legal and financial liability for any resulting regulatory consequences, fines, penalties, or claims.
The Company shall have no liability to the Customer or any third party arising from the Customer’s failure to comply with sanctions laws or from access to the Platform by Sanctioned Persons within the Customer’s organization or acting on its behalf.
3.4 Company Rights
The Company reserves the right to immediately suspend or terminate any account where it has reason to believe that sanctions compliance obligations may be implicated, without prior notice and without liability to the Customer, including forfeiture of any prepaid fees.
4. Subscriptions, Billing, and Payment
4.1 Subscription Plans
Era® is available on monthly and annual Subscription plans. Plan features, usage limits, and pricing are described on the Platform’s pricing page, which may be updated from time to time. Continued use of the Platform following a pricing update constitutes acceptance of the revised pricing.
4.2 Payment Processing
All payments are processed through Stripe, Inc. By providing payment information, you authorize the Company to charge the applicable fees to your designated payment method via Stripe. You agree to be bound by Stripe’s applicable terms of service in addition to these Terms. The Company does not store full payment card details.
4.3 Automatic Renewal
Subscriptions renew automatically in accordance with Stripe’s standard billing and renewal practices for the applicable billing cycle (monthly or annual). It is the Customer’s responsibility to manage subscription renewal settings through the account portal or by contacting support. The Company is not liable for charges resulting from a failure to cancel prior to a renewal date.
4.4 Taxes
All fees are exclusive of applicable taxes. The Customer is responsible for all sales, use, GST, VAT, or similar taxes arising from the purchase of the Subscription, except for taxes on the Company’s net income.
4.5 No Refunds
ALL FEES PAID ARE NON-REFUNDABLE except as expressly stated in Section 14.4 (Termination for Convenience by Company). This includes, without limitation, partial-period fees, fees paid for unused portions of a Subscription, and fees paid prior to early termination of a Subscription by the Customer. Cancellation by the Customer will take effect at the end of the then-current billing cycle, and the Customer will retain access to the Platform through that date.
Notwithstanding the foregoing, the Company may, in its sole discretion, issue credits or refunds in extraordinary circumstances. Such decisions do not create any obligation or precedent for future refunds.
5. License to Use the Platform
Subject to the Customer’s compliance with these Terms and timely payment of all fees, the Company grants the Customer a limited, non-exclusive, non-transferable, non-sublicensable license to access and use the Platform during the Subscription term, solely for the Customer’s internal business purposes.
The Customer may not: (a) copy, modify, or create derivative works of the Platform; (b) reverse engineer, disassemble, or decompile the Platform; (c) sell, resell, license, sublicense, or otherwise transfer access to the Platform to any third party; (d) use the Platform to develop a competing product or service; (e) scrape, data-mine, or extract data from the Platform in unauthorized ways; or (f) use the Platform in any manner that violates applicable law.
6. Published Content on Customer Properties
6.1 Scope
As part of the Services, the Company may, upon the Customer’s authorization, generate and publish AI-optimized content, schema markup, metadata, product descriptions, or similar materials (collectively, “Published Content”) to the Customer’s website or other designated digital properties.
6.2 Customer Authorization and Control
The Customer is solely responsible for reviewing, approving, and supervising all Published Content before and after publication. By authorizing the Company to publish content to its properties, the Customer acknowledges that it has reviewed and approved such content and assumes full responsibility for the accuracy, legality, and suitability of the Published Content as it appears on the Customer’s properties.
6.3 No Liability for Brand Impact
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY SHALL HAVE NO LIABILITY FOR ANY ACTUAL OR ALLEGED DAMAGE TO THE CUSTOMER’S BRAND, REPUTATION, GOODWILL, OR BUSINESS ARISING FROM OR RELATED TO PUBLISHED CONTENT, INCLUDING BUT NOT LIMITED TO CLAIMS OF BRAND DILUTION, REPUTATIONAL HARM, CONSUMER CONFUSION, NEGATIVE SEARCH ENGINE TREATMENT, OR LOSS OF CUSTOMER RELATIONSHIPS.
The Customer’s sole recourse in connection with Published Content it finds objectionable is to request removal or modification through the Platform or by contacting support, and the Company will use commercially reasonable efforts to action such requests in a timely manner.
6.4 Third-Party Platform Risk
The Company makes no representation that Published Content will achieve specific AI visibility rankings, search engine placements, or commercial outcomes. Results depend on third-party platforms and algorithms outside the Company’s control, and the Company expressly disclaims any liability for failure to achieve desired performance outcomes.
7. Customer Data
The Customer retains all ownership rights in and to its Customer Data. The Customer grants the Company a limited, non-exclusive license to access, process, and use Customer Data solely to the extent necessary to provide the Services and fulfill the Company’s obligations under this Agreement.
The Company will implement commercially reasonable technical and organizational measures to protect Customer Data. The Company will not sell Customer Data to third parties or use it to train AI models without the Customer’s explicit written consent.
8. Marketing Rights and Use of Customer Marks
8.1 License to Customer Marks
The Customer hereby grants the Company a non-exclusive, royalty-free, worldwide license to use the Customer’s trade name, trademarks, service marks, and logos (“Customer Marks”) for the purposes set forth in this Section 8 during the Subscription term and for up to twelve (12) months following termination, subject to the opt-out rights described in Section 8.4.
8.2 Permitted Uses
The Company may use the Customer Marks to:
• identify the Customer as a user of the Platform on the Company’s website, marketing materials, pitch decks, and investor presentations;
• develop and publish case studies, success stories, performance summaries, or testimonials featuring the Customer’s use of the Platform, in accordance with Section 8.3;
• include the Customer’s name and logo in the Company’s customer lists and “powered by Era®” designations; and
• reference the Customer’s business outcomes (e.g., improvements in AI visibility metrics) in promotional contexts.
8.3 Case Studies — Default Opt-In with Opt-Out Right
The Company is permitted to develop and publish case studies or success stories referencing the Customer, including performance metrics derived from the Customer’s use of the Platform,
unless the Customer has submitted a written opt-out request to legal@era.shopping. Opt-out requests take effect within fourteen (14) days of receipt, and the Company will cease publishing new case study materials referencing the Customer from that date forward. The Company is not required to retract case studies published prior to receipt of an opt-out request.
For case studies that include direct quotes attributed to named individuals at the Customer’s organization, the Company will seek prior written approval from the relevant individual or an authorized representative before publication.
8.4 General References — No Opt-Out
The right to use the Customer’s name and logo in customer lists, the Company’s website, marketing collateral, pitch decks, and investor materials (without detailed performance data) is not subject to opt-out and survives as long as the Customer remains a current or former customer of Era®, subject to the post-termination period in Section 8.1.
8.5 Brand Guidelines
The Company agrees to use the Customer Marks in accordance with any brand guidelines provided in writing by the Customer and to use the Customer Marks in a manner that does not disparage or damage the Customer’s reputation. The Customer may submit a full opt-out and revocation of marketing rights by providing thirty (30) days’ written notice to legal@era.shopping, following which the Company will cease new uses of the Customer Marks and use commercially reasonable efforts to remove existing uses from digital properties within a reasonable time, subject to Section 8.4.
9. Intellectual Property
The Platform, including all underlying software, algorithms, models, interfaces, documentation, and analytics methodologies, is and remains the exclusive intellectual property of Slise Inc. The names “The New Era® of Shopping” and “Era®” are registered trademarks of Slise Inc. Nothing in these Terms transfers any ownership rights in the Platform or the Company’s intellectual property to the Customer.
The Customer retains all intellectual property rights in the Customer Marks, Customer Data, and any Customer-owned content. Any feedback, suggestions, or recommendations provided by the Customer regarding the Platform may be used by the Company without restriction or obligation.
10. Confidentiality
Each party (“Receiving Party”) may receive confidential information from the other party (“Disclosing Party”) in connection with these Terms. “Confidential Information” means any non-public information disclosed by the Disclosing Party that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information.
The Receiving Party agrees to: (a) hold Confidential Information in strict confidence using at least the same degree of care used for its own confidential information, but no less than reasonable care; (b) not disclose Confidential Information to third parties without prior written consent; and (c) use Confidential Information solely to fulfill obligations under this Agreement.
Confidentiality obligations do not apply to information that: (i) is or becomes publicly known through no breach of this Agreement; (ii) was rightfully known before disclosure; (iii) is independently developed without use of Confidential Information; or (iv) must be disclosed by law or court order, provided the Receiving Party gives prompt written notice to the Disclosing Party where legally permissible.
11. Disclaimer of Warranties
THE PLATFORM AND SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
THE COMPANY DOES NOT WARRANT THAT: (A) THE PLATFORM WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE; (B) ANY ERRORS WILL BE CORRECTED; (C) THE PLATFORM WILL MEET THE CUSTOMER’S REQUIREMENTS; OR (D) THE RESULTS OBTAINED FROM USE OF THE PLATFORM WILL BE ACCURATE, COMPLETE, OR RELIABLE. THE CUSTOMER ASSUMES ALL RISK FOR ANY RESULTS OBTAINED THROUGH USE OF THE PLATFORM.
12. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:
• IN NO EVENT WILL EITHER PARTY BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING LOSS OF PROFITS, REVENUE, GOODWILL, DATA, BUSINESS, OR ANTICIPATED SAVINGS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
• THE COMPANY’S TOTAL CUMULATIVE LIABILITY TO THE CUSTOMER FOR ANY AND ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES, REGARDLESS OF THE FORM OF ACTION, SHALL NOT EXCEED THE TOTAL FEES PAID BY THE CUSTOMER TO THE COMPANY IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
The limitations in this Section apply regardless of the theory of liability (contract, tort, negligence, strict liability, or otherwise) and even if any limited remedy fails of its essential purpose. Some jurisdictions do not allow the exclusion or limitation of certain damages, so the above limitations may not apply to the Customer to the full extent.
13. Indemnification
The Customer agrees to indemnify, defend, and hold harmless the Company, its officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising from or related to: (a) the Customer’s use of the Platform in violation of these Terms; (b) the Customer’s breach of any representation, warranty, or obligation under these Terms; (c) the Customer’s violation of any applicable law, including sanctions laws; (d) any dispute between the Customer and its own customers or users; or (e) the Customer’s gross negligence or willful misconduct.
14. Term and Termination
14.1 Term
These Terms commence on the date the Customer first accesses the Platform or authorizes payment and continue until the Subscription is terminated in accordance with this Section.
14.2 Termination by Customer
The Customer may cancel its Subscription at any time through the account portal or by contacting support. Cancellation takes effect at the end of the current billing period. No refunds will be issued for the remaining portion of any pre-paid Subscription period cancelled by the Customer.
14.3 Termination by Company — For Cause
The Company may suspend or terminate the Customer’s access to the Platform immediately upon written notice: (a) if the Customer materially breaches these Terms; (b) if the Customer fails to pay any amounts due; (c) if required by law or regulation; (d) if the Customer is or becomes a Sanctioned Person or accesses the Platform from a Sanctioned Country; or (e) if the Customer engages in any conduct that the Company reasonably believes poses a risk of harm to the Platform, other customers, or the Company.
In the case of termination for cause, no refund of any prepaid fees will be issued.
14.4 Termination by Company — For Convenience
Notwithstanding any other provision of these Terms, the Company may terminate the Customer’s Subscription for any reason or no reason at all, at any time, by providing written notice to the Customer.
In the event of termination for convenience under this Section 14.4, the Company will issue the Customer a pro-rated refund of any prepaid fees corresponding to the unused portion of the then-current prepaid billing period, calculated from the effective date of termination. This pro-rated refund represents the Customer’s sole and exclusive remedy in connection with a termination for convenience by the Company.
14.5 Effect of Termination
Upon termination: (a) all licenses granted herein will terminate immediately; (b) the Customer must cease all use of the Platform; (c) each party will promptly return or destroy the other party’s Confidential Information upon request; and (d) all accrued payment obligations survive termination. Sections 7, 8 (for the stated post-termination period), 9, 10, 11, 12, 13, 15, and 16 survive termination of these Terms.
15. General Provisions
15.1 Governing Law and Dispute Resolution
These Terms are governed by and construed in accordance with the laws of the State of Delaware, without regard to its conflict of law principles. Any dispute arising out of or relating to these Terms or the Services shall be resolved exclusively in the state or federal courts located in the State of Delaware. The Customer irrevocably consents to the personal jurisdiction and venue of such courts.
15.2 Modifications to Terms
The Company reserves the right to modify these Terms at any time. Material changes will be communicated via email or a prominent notice on the Platform at least fourteen (14) days before the changes take effect. Continued use of the Platform after the effective date of modified Terms constitutes acceptance of the updated Terms. If the Customer does not agree to the modified Terms, it may terminate its Subscription before the effective date.
15.3 Entire Agreement
These Terms, together with any applicable order forms or Subscription confirmation emails, constitute the entire agreement between the parties with respect to the Platform and Services and supersede all prior and contemporaneous agreements, representations, and understandings. In the event of any conflict between these Terms and an order form, the order form shall control solely with respect to the conflicting provision.
15.4 Waiver and Severability
The failure of either party to enforce any provision of these Terms will not constitute a waiver of that party’s right to enforce such provision in the future. If any provision is found to be invalid or unenforceable, it will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will continue in full force and effect.
15.5 Assignment
The Customer may not assign or transfer these Terms or any rights hereunder without the Company’s prior written consent. The Company may assign these Terms in connection with a merger, acquisition, or sale of all or substantially all of its assets upon notice to the Customer. Any attempted assignment in violation of this section is void.
15.6 Force Majeure
Neither party will be liable for any failure or delay in performance resulting from causes beyond its reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, civil unrest, government actions, labor disputes, Internet service disruptions, or third-party platform outages. The affected party will promptly notify the other party and use reasonable efforts to mitigate the impact.
15.7 Notices
Legal notices to the Company must be sent in writing to Slise Inc. at legal@era.shopping. Notices to the Customer will be sent to the email address associated with the Customer’s account. Notices sent by email are deemed received upon transmission; notices sent by post are deemed received three (3) business days after mailing.
15.8 Independent Contractors
The parties are independent contractors. Nothing in these Terms creates a partnership, joint venture, agency, franchise, employment, or fiduciary relationship between the parties.
16. Contact Information
If you have questions about these Terms or the Services, please contact:
Slise Inc.
Operating as: The New Era® of Shopping (Era®)
Website: era.shopping
Legal inquiries: legal@era.shopping
