Privacy policy

Slise Inc. (“Company,” “we,” “us,” or “our”), a Delaware C corporation, operates The New Era® of Shopping platform (“Era®” or the “Platform”) accessible at era.shopping. This Privacy Policy explains how we collect, use, disclose, and protect information about individuals who visit our website, register for an account, or otherwise interact with the Platform in a professional or business capacity.

Era® is a business-to-business (B2B) service. We do not knowingly collect personal data from consumers acting in a personal capacity or from individuals under the age of 18. If you are accessing the Platform on behalf of a business entity, you represent that you have the authority to do so and that your organization has obtained all necessary consents from its personnel whose data may be processed hereunder.

This Privacy Policy should be read alongside our Terms of Service, which govern your use of the Platform and are incorporated herein by reference. Capitalized terms not defined in this Policy have the meanings given in the Terms of Service.

1. Scope and Controller Identity

This Policy applies to personal data processed by Slise Inc. in the following contexts:

• visitors to era.shopping (the “Website”);

• individuals who register for, or are Authorized Users of, a Customer account on the Platform;

• individuals who correspond with us by email, form submission, or other channels; and

• contacts associated with prospective or existing business customers (e.g., representatives, procurement contacts, billing contacts).

Slise Inc. acts as the data controller for personal data it collects directly via the Website and Platform. Where the Company processes personal data on behalf of a Customer (e.g., data the Customer uploads or inputs), the Company acts as a data processor and the Customer is the controller. Customer-controlled data is governed by the applicable data processing agreement or, absent such agreement, by our Terms of Service.

For questions about this Policy or to exercise your rights, contact us at: privacy@era.shopping.

2. Personal Data We Collect

2.1 Data You Provide Directly

• Account registration: name, business email address, job title, company name, country.

• Billing information: name, business address, and payment card details (processed and stored by Stripe; we do not store full card numbers).

• Communications: content of emails, support tickets, feedback forms, or other messages you send us.

• Marketing interactions: responses to surveys, webinar registrations, content downloads, or demo requests.

2.2 Data Collected Automatically

• Usage data: pages visited, features used, clicks, session duration, actions taken within the Platform.

• Technical data: IP address, browser type and version, operating system, device identifiers, referring URL, time zone.

• Cookie and tracking data: as described in Section 5 of this Policy.

• Log data: server logs recording access requests, error events, and timestamps.

2.3 Data We Receive from Third Parties

• Payment and fraud signals from Stripe, Inc. related to billing transactions.

• Enrichment data from CRM providers (e.g., HubSpot, Salesforce) where we associate publicly available business contact information with an account record.

• Marketing attribution data from advertising platforms (e.g., Google Ads, LinkedIn) indicating how a visitor arrived at our Website.

• Analytics event data aggregated by tools such as Google Analytics and Mixpanel.

2.4 Data We Do Not Collect

We do not collect sensitive personal data such as government identification numbers, health information, financial account credentials, racial or ethnic origin, religious beliefs, or biometric data. We do not collect personal data from end-consumers via Published Content deployed on Customer websites; any such data collected by Customer websites is the responsibility of the Customer as controller.

3. How We Use Personal Data

3.1 Legal Bases (GDPR)

For users subject to the EU General Data Protection Regulation (GDPR), we rely on the following legal bases:

• Contract performance (Art. 6(1)(b)): to create and manage your account, process payments, and provide the Services.

• Legitimate interests (Art. 6(1)(f)): to improve the Platform, prevent fraud, conduct analytics, manage customer relationships, and send relevant business communications, where these interests are not overridden by your rights.

• Legal obligation (Art. 6(1)(c)): to comply with applicable laws, including financial recordkeeping, sanctions screening, and responding to lawful requests from authorities.

• Consent (Art. 6(1)(a)): for non-essential cookies, certain marketing communications, and any other processing for which we seek your explicit consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.

3.2 Purposes of Processing

• Service delivery: provisioning access, processing billing, publishing AI-optimized content on authorized Customer properties, and providing technical support.

• Account management: managing user accounts, authenticating logins, and communicating service-related notices.

• Analytics and product improvement: understanding how the Platform is used to improve features, fix bugs, and develop new capabilities.

• Marketing and sales: sending product updates, newsletters, event invitations, and promotional materials to business contacts who have not opted out; managing leads and pipeline in our CRM.

• Security and fraud prevention: detecting, investigating, and preventing unauthorized access, abuse, and fraudulent transactions.

• Legal compliance: meeting obligations under applicable law, including responding to legal process, enforcing our Terms of Service, and conducting sanctions screening per Section 3 of our Terms of Service.

• Business operations: internal reporting, financial recordkeeping, and corporate transactions such as mergers or acquisitions.

4. How We Share Personal Data

We do not sell personal data. We share personal data only in the circumstances described below.

Sub-processors and service providers: We engage third-party vendors to help operate the Platform and conduct our business. These parties process data only on our instructions and are contractually bound to appropriate data protection obligations. Categories of sub-processors we currently use include:

• payment processors, for billing and transaction handling;

• product analytics providers, for understanding how the Platform is used;

• marketing and advertising platforms, for campaign attribution and outreach;

• CRM and sales tooling, for managing customer and prospect relationships; and

• cloud infrastructure and hosting providers, for Platform operation and data storage.

We will notify Customers of material changes to our sub-processor arrangements in accordance with any applicable data processing agreement.

 • Business transfers: If Slise Inc. is involved in a merger, acquisition, asset sale, or similar transaction, personal data may be transferred as part of that transaction. We will provide notice before your data is transferred and becomes subject to a different privacy policy.

• Legal requirements: We may disclose personal data if required to do so by law, regulation, court order, or governmental request, or where we believe disclosure is necessary to protect our legal rights, prevent fraud, or address a security issue.

• Aggregated or de-identified data: We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you, including for benchmarking, industry reports, or marketing purposes.

5. Cookies and Tracking Technologies

5.1 What We Use

We use cookies, pixel tags, and similar technologies on the Website and Platform. The table below summarizes the categories we deploy:

• Strictly necessary cookies: required for authentication, session management, and core security functions. These cannot be disabled without affecting Platform functionality. Retained for the duration of your session or up to one (1) year.

• Analytics and performance cookies: used to understand how visitors navigate the Website and Platform, measure feature usage, and improve the user experience. Retained for up to two (2) years.

• Marketing and advertising cookies: used to track campaign effectiveness, enable retargeting, and measure attribution across advertising channels. Retained for up to two (2) years.

• Functional cookies: used to remember your preferences, language settings, and regional configuration. Retained for up to one (1) year.

 5.2 Your Choices

When you first visit era.shopping, we display a cookie consent banner that allows you to accept or decline non-essential cookies. You can update your preferences at any time via the cookie settings link in the Website footer.

You may also control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Platform. For opt-out mechanisms specific to advertising partners, you may use:

• Google Analytics opt-out: tools.google.com/dlpage/gaoptout

• Digital Advertising Alliance (DAA) opt-out: optout.aboutads.info

• Network Advertising Initiative (NAI) opt-out: optout.networkadvertising.org

• EU Interactive Digital Advertising Alliance: youronlinechoices.eu

5.3 Do Not Track

Our Website does not currently respond to “Do Not Track” browser signals. We will update this Policy if our practices change.

6. Data Retention

We retain personal data for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required by law. Key retention periods include:

• Account and billing data: retained for the duration of the Subscription plus seven (7) years to satisfy financial recordkeeping and tax obligations.

• Usage logs and analytics data: retained for up to twenty-four (24) months, then aggregated or deleted.

• Marketing contact data: retained until you opt out, request deletion, or three (3) years after our last meaningful interaction, whichever is earlier.

• Support and communications: retained for three (3) years following resolution of the relevant matter.

• Cookie data: per the retention periods in the cookie table in Section 5.

Upon account termination, we will delete or anonymize personal data within ninety (90) days, except where retention is required by law or for legitimate business purposes such as fraud prevention and dispute resolution.

7. International Data Transfers

Slise Inc. is incorporated in the United States. Personal data collected from individuals in the European Economic Area (EEA), the United Kingdom, Switzerland, or other jurisdictions with data transfer restrictions may be transferred to and processed in the United States and other countries where our sub-processors operate.

For transfers of EEA or UK personal data to countries not recognized as providing an adequate level of protection, we rely on the following safeguards:

• Standard Contractual Clauses (SCCs) approved by the European Commission (for EEA transfers) and equivalent mechanisms for UK transfers, incorporated into our agreements with sub-processors; and

• Adequacy decisions where applicable. 

You may request a copy of the relevant transfer mechanism by contacting privacy@era.shopping.

8. Your Privacy Rights

8.1 GDPR Rights (EEA and UK)

If you are located in the EEA or UK, you have the following rights under the GDPR (or UK GDPR):

• Right of access: to obtain confirmation of whether we process your personal data and to receive a copy.

• Right to rectification: to correct inaccurate or incomplete personal data.

• Right to erasure: to request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, or where you withdraw consent.

• Right to restriction: to request that we limit processing of your personal data in certain circumstances.

• Right to data portability: to receive your personal data in a structured, machine-readable format and to transmit it to another controller.

• Right to object: to object to processing based on legitimate interests or for direct marketing purposes.

• Rights related to automated decision-making: we do not make solely automated decisions that produce legal or similarly significant effects. 

To exercise any of these rights, contact privacy@era.shopping. We will respond within thirty (30) days (extendable to ninety (90) days for complex requests with notice). You also have the right to lodge a complaint with your local supervisory authority.

8.2 CCPA Rights (California Residents)

If you are a California resident acting in a business capacity, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), may provide you with additional rights:

• Right to know: to request disclosure of the categories and specific pieces of personal information we have collected about you, the sources, the business purposes, and the categories of third parties with whom we share it.

• Right to delete: to request deletion of personal information we have collected, subject to certain exceptions.

• Right to correct: to request correction of inaccurate personal information.

• Right to opt out of sale or sharing: we do not sell personal information. We may share data with advertising partners for cross-context behavioral advertising; you may opt out via our cookie settings or by emailing privacy@era.shopping with the subject line “CCPA Opt-Out.”

• Right to limit use of sensitive personal information: we do not collect sensitive personal information as defined by the CPRA.

• Right to non-discrimination: we will not discriminate against you for exercising your privacy rights.

To submit a verifiable consumer request, email privacy@era.shopping or visit our privacy request portal at era.shopping/privacy. We will verify your identity before processing requests. Authorized agents may submit requests on your behalf with written authorization.

8.3 Other Jurisdictions

We acknowledge the privacy rights of individuals in other jurisdictions with applicable data protection legislation (including Taiwan’s Personal Data Protection Act, Brazil’s LGPD, Canada’s PIPEDA, and others). We will respond to rights requests from individuals in those jurisdictions in a manner consistent with applicable local law. Contact privacy@era.shopping for any such requests.

9. Data Security

We implement commercially reasonable technical and organizational security measures to protect personal data against unauthorized access, disclosure, alteration, and destruction. These measures include:

• encryption of data in transit using TLS 1.2 or higher;

• encryption of data at rest;

• access controls and role-based permissions;

• regular security assessments and vulnerability management; and

• employee training on data handling and security practices.

No method of electronic transmission or storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security. In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify affected parties and relevant authorities as required by applicable law.

10. Children’s Privacy

The Platform is intended solely for use by businesses and their authorized representatives. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that we have inadvertently collected data from a minor, we will delete it promptly. If you believe we have collected data from a minor, please contact privacy@era.shopping.

11. Third-Party Links and Integrations

The Platform may contain links to third-party websites, tools, or integrations. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services you access through the Platform. We are not responsible for the privacy practices or content of third-party sites.

12. Business Customer Data Processing

Where Customers use Era® to process personal data of their own personnel, customers, or other third parties, the Customer acts as the data controller and Slise Inc. acts as the data processor. In such cases:

• We process such data only on documented instructions from the Customer.

• We assist Customers in fulfilling their obligations under applicable data protection law, including responding to data subject requests.

• We do not use Customer-controlled data to train AI models or for our own marketing purposes without explicit written consent.

• We notify Customers of any personal data breach affecting Customer-controlled data without undue delay.

Customers who require a Data Processing Agreement (DPA) compliant with GDPR Article 28 or other applicable regulations should contact privacy@era.shopping. Execution of a DPA may be required for Customers subject to GDPR.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated Policy on our Website and sending notice to the email address associated with your account at least fourteen (14) days before the changes take effect. The updated effective date will be reflected at the top of this document.

Your continued use of the Platform after the effective date of an updated Policy constitutes your acceptance of the revised terms. If you do not agree to the updated Policy, you may terminate your Subscription in accordance with our Terms of Service.

14. Contact Us

For questions, concerns, or rights requests related to this Privacy Policy, please contact:

Slise Inc.
Operating as: The New Era® of Shopping (Era®)
Website: era.shopping
Privacy inquiries: privacy@era.shopping
Legal notices: legal@era.shopping

EEA/UK Representative: If you are located in the EEA or UK and require a local point of contact, please email privacy@era.shopping for current representative details.